Internal measures of how well you're doing are useful but in essence they only compare your organisation with itself. If you really want to know how well (or badly) you're doing – and hence how much room for improvement there is – you need to compare with best practice being achieved by other, similar organisations.
We have a vast amount of benchmarking data that allows us to give our clients an objective picture of how they measure up across a range of criteria. But that's not all. Crucially, the benchmarking exercise helps them to determine realistic strategic and operational goals based on what we know is achievable by other organisations. This provides a fresh, clear picture of the range of opportunities on offer.