The Royal Naval Association engaged Hall Associates in 2014 to provide expert direction and guidance on future membership issues and understanding local branch activities in order to help support the recruitment and retention of members. Hall Associates developed a highly effective and valid research methodology in order to capture individual and group attitudes and issues. The results of the research phase were then most successfully melded with their wide experience with membership organisations to develop a challenging and truthful picture of the current state of recruiting and retention. Filled with sharp ideas using many tools and media that we currently do not exploit, the report was strong enough to act as the steel spine of our 5-year strategy, recently approved by the National Council.
Honest and practical, Hall Associates are not afraid to reveal uncomfortable truth, where necessary, and to come up with realistic and flexible solutions to the issues faced. A pleasure to deal with, Hall Associates are a highly professional and effective partner and I am extremely grateful for the evidenced based ideas that have set us on the right track. Highly recommended.
Captain Paul Quinn OBE, General Secretary, Royal Naval Association