The value of an external consultancy should be that they have specialist skills and expertise, broad knowledge of the sector and therefore experience of what works and what doesn’t. I talked to several consultancies with a track record in membership development and retention. Hall Associates had a good reputation with some strong testimonials. What I particularly liked was their working style. I wanted a firm that would work alongside my staff, developing our skills as well as pointing to problems and advising on solutions.

Tim Cornford, (Former) CEO, British Psychological Society