Our clients who achieve the highest retention performance are also those who are the most pro-active, especially in terms of renewal cycle. They are also the most active in engaging with members and creating a mutually beneficial membership journey, which in turn increases member longevity.
The “journey” is built around aspirations to move up the membership ladder, upgrading member status along the way, commensurate with the career progression of the member concerned. This starts right from the initial point of joining, encouraging aspirations to move through the grades and eventually become a senior member and potentially an Advocate or Ambassador.
Long term retention requires focus on each individual step of the membership journey, and we help our clients to develop a route map to guide the organisation and its members along the way.