STUDENT CONVERSION

Student conversion is a common issue for almost all Professional and Awarding Bodies nowadays and we have worked on numerous projects with the objective of preparing students (and new members) for their membership journey.

By engaging with students and graduates on a different, and more targeted and personal, basis we have helped our clients to cement the relationship through raising awareness of the benefits on offer, addressing any underlying concerns, emphasising the importance of membership for career progression, and preparing them for their first renewal.

This type of intervention not only improves the likelihood of continued membership, but also surfaces intelligence that can be used to shape the way the organisation communicates with its student population, and with new, possibly undecided members generally.