WELCOME CALLS

Our experience tells us that pro-active engagement with all new members well before they reach their first renewal decision point is key to maximising retention. Once beyond the first year renewal point, members are more inclined to remain in membership over a much longer period. We find that personalised contact with new members in the early months of membership is most effective in opening dialogue and setting membership expectations.

We carry out “welcome calls” for many of our clients as a key component in building the membership journey, and a long-term view of the relationship, from the member’s perspective. They also serve a further important purpose by providing up to date, on-going feedback on member attitudes and opinions.